Branding, web design, social media
Digital Desh is a startup that aims to unravel technology usage in Indian towns and villages to help small industries leverage their business through digital tools. Digital Desh Drive forms the most important aspect of the startup, where they undertake a road trip through remote parts of the country, collecting data and stories.
The colours of the identity are inspired by road milestones. The logo depicts the spread of connectivity through technology. It has three derivative logos for different aspects of Digital Desh.